Why You Should Consider an Illuminated Sign for Your Business

Every business needs customers. To get those customers, many businesses rely on attractive, effective signage. While there are many types of signs that can direct customers to your business, one of the most effective options is illuminated signs.’

Bright and beautiful illuminated signs can alert potential customers to your business – and a well-designed sign can even convince a potential customer to come inside. Below, we’ve listed four reasons that your business should consider an illuminated sign for its storefront or parking lot.

1. Easily Seen

Illuminated signs are easily seen, even when the weather is poor. On cloudy days, illuminated signs can cut through the gloom to show customers where to find your business or parking lot.

Late at night or after hours, your illuminated sign should be bright enough to bring people in from off the streets, and bright enough that customers who are driving by will know where to pull in.

2. Aid for Finding Out-of-the-Way Businesses

Is your business in a difficult-to-find location? Maybe your store is behind another store, on a lot that’s set back from the street, or even located in a home.
If your customers need to take an indirect route to find your business, or if your business is in a building that doesn’t look like it will contain a store at all, then an illuminated sign could show potential customers where to find your shop.

3. Easier For People to Read

Non-illuminated signs can be difficult to read, especially in gloomy conditions. The brighter your sign, the easier it will be for people to read your sign, even from a distance.
As an alternative, you could illuminate a sign with flood lights from below, but there are distinct advantages to installing an illuminated sign. Illumination creates a contrast that helps draw the eye. In dim light, a person is less likely to squint and strain their eyes to see an illuminated sign. Illuminated signs can even help aid the visually impaired.

4. Stylish & Beautiful

In addition to all the great reasons to buy an illuminated sign listed above, these signs are just beautiful to look at. It’s important to choose a sign that’s aesthetically pleasing to represent your business. Often, illuminated signs are the most attractive option for outdoor retail signs. Remember that your sign must make a good impression!

Buy Your Illuminated Sign Today

Are you ready to buy an illuminated sign for your business? Contact the experts at ABC Signs. Our experts can help you design a sign that accomplishes your goals and properly represents your business to potential customers. Call today to discuss your needs and get started with your order.