Tips for Sign Lighting

Signs need to be visible in order to be effective, but outdoor signs can be difficult to see once the sun goes down. Using sign lighting techniques can help ensure that your sign will be visible to the maximum number of people throughout the day and into the night. If you’re a business owner with a need for proper signage, here’s what you need to know about lighting your sign.

Why Sign Lighting Matters

Sign lighting helps ensure visibility for your business sign. A well-lit sign can make your business easier to see for people in passing cars and can help people trying to find your business in the dark. If your business regularly serves customers during extended business hours, having a well-lit sign can help make your business more visible.

There are other reasons why a well-lit sign can be important, including:

• Branding. Lighting is important for making your sign more visible and getting your name out there in the community.
• Safety. Good lighting makes your sign easier to see in the dark, which can ultimately make finding your business safer in low-light conditions.
• Compliance. If the local regulations require your sign to be properly visible under various lighting conditions, then lighting your sign can help your business stay in compliance.
• Customer engagement. A well-lit sign contributes to client engagement by getting your name out in the community.

Examples of Sign Lighting

There are different types of sign lighting, which can be used for different purposes.

Flood lighting uses an external lighting source to shine a beam on your outdoor sign.

Back lighting offers aesthetic appeal. Back-lit sign letters are black in silhouette but are surrounded by color and light. Back-lit sign letters are popular in retail locations and restaurants.

Self-lit channel letters create bold displays that show your sign over a long distance. Self-lit channel letters can make your department store or retail location easily visible at night.

Practical Advice for Business Owners

If you’re a business owner hoping to install a lit sign for your business, start by establishing a clear budget. Know how much you can afford to spend. If you’re not sure what’s a reasonable amount to spend on a commercial sign, contact a signage business in your area. Have conversations with signage professionals to estimate how much you can expect to spend.

Next, define the purpose of your sign. Who needs to be able to see it, and from how far away? Having this information is important for having the sign designed. Get to know the signage regulations in your area. Your signage company may have this information as well if they operate locally.

Hire a professional sign designer, then choose a reputable sign company. Your sign will need maintenance, so have a plan for keeping your sign maintained. Want to know more about choosing a lit sign for your business? Call ABC Sign to learn more today.