Your signage is one of the most important tools you have for attracting and directing customers to your property. Your signage also may direct workers or employees as they navigate your parking lot and property. Due to this, keeping your signage in good condition is important.
Signage needs maintenance throughout the year. As summer turns into fall, it’s important to notice how the season is changing and how your signage may be affected. This is the perfect time to do some signage maintenance.
Ensure Your Signage Stays Shining
Fall brings shorter days and longer nights. Depending on your business hours, your sign may need to be illuminated in the darkness, and now that period of illumination lasts longer than it did just a few weeks ago.
Inspect your sign at night on a regular basis to ensure it’s properly illuminated. Consider whether the sign is fully lit and if not, what can be done to bring more light. Dead or dim bulbs can be a problem. If bulb replacement doesn’t work, your sign may need repair. Contact the professionals at ABC Signs to get your sign repaired.
Think Year-Round
Not all signs are practical for every time of year. A simple panel and post sign may work well in the summer when your property is lighter for a longer period every day, but in fall and winter, that sign spends more of its time obscured by darkness.
Inspect the area after darkness falls. Is the sign visible? Adjust lighting on your property to ensure that your customers and workers can see the sign. Consider changes to the way that you light your property, or consider installing a sign that has its own lighting.
Maximize Your Signage Impact with Lighting
Keep your property illuminated throughout the year. This helps illuminate your signs while also bringing sufficient light to your parking lot, loading area, and pathways. This can make your brand seem credible and successful, while helping the people who work and shop at your business. Investing in your brand helps bring success to your business.
ABC Signs Has Your Back
When was the last time you considered your signage and lighting around your business? As the days grow shorter this fall, take a tour around your commercial property in the dark. Consider whether your signs are well-lit and keeping your business visible to potential customers. If your signs are not serving their purpose, then it may be time for a change. Find a sign company that can help your business thrive.
ABC Signs can help. We provide a range of signage types, from floodlighting to backlit signs, self-lit letters to LED additions. ABC signs can help make your business visible to all. Contact us today to get started with a consultation.