The Scoop on Digital Signage (or Electronic Message Centers)

Signs can make fantastic advertisements. For roadside businesses, signs can help draw in the public by advertising services and products. Your customers may not know what products you’re offering, or at what prices – until you put up a sign. Traditional signs have worked well for these purposes, but many modern business owners have found another tool for advertising: the digital sign.

What Is Digital Signage?

Digital signs use a customizable digital LED screen to project messages across distances, over parking lots, near drive-throughs and over roadway traffic. Many digital signs can be easily controlled via smartphone device, allowing business owners to switch messages as needed.

Digital Signage Uses

There are many uses for digital signage including:

• Highlight products and services. Many businesses install their own digital signage to inform customers about sales, new products, and services.
• Bring in additional income. Malls and shopping centers may sell advertisement space or time on their digital signage for additional income. The advertisements draw in customers and benefit businesses while also turning a profit.
• Wayfinding. Hospitals, parks, and large businesses can utilize digital signs for effective wayfinding, projecting messages as needed based on seasonal events, changes around the complex, and more.

Debunking Digital Signage Myths

As digital signs have become more popular, some myths around these signs have developed. Concerns about safety, aesthetics and energy usage have prevented some business owners from investing in digital signs.

• Safety. Both the International Sign Association and US Department of Transportation Federal Highway Administration found no increase in traffic accidents near digital signs.
• Energy usage. LED lighting used in digital signage is energy efficient and meets emissions standards. LED lighting can also be dimmed as needed – either manually or automatically – to help save energy.
• Aesthetics. Digital signs are customizable and made to be as attractive as you’d like. Business owners choose the message and the images that the sign projects, and can control how attractive they are.

Maximizing the Impact

It’s important to customize the messaging and choose the right sign to maximize the impact on your business. Like other types of signage, the size of the sign should be dependent upon the distance from the viewers. The angle and resolution of the sign matters too – there is an optimal angle for viewing digital signage, while the resolution depends on the distance of the viewers. Work with the experts to get the right angle, size, and resolution for your target audience.

Showing multiple messages helps maximize the impact of your digital signage. In fact, the ability to show multiple messages is why many businesses choose digital signs. Limit your messages to 5 or 6 for engaging variety and most effectiveness.

Know your local laws about what can and can’t be displayed on a sign, and zoning requirements for digital signs. Finally, find the right team to install your sign. The professionals at ABC Signs can help. Call today to learn more about our digital sign service in Cincinnati, OH and whether digital signs are a good option for you.