How to Maximize Your Interior Sign ROI

Your business relies on effective interior signs to direct customers, workers, and vendors. Good signs help you maintain an organized workplace while also making your business more user-friendly for people on your premises.

The more effective your signage, the better. There are many things you can do to maximize your interior signage. Let’s discuss the importance of maximizing your interior signs, and what you can do to make signs more effective.

Why Effective Interior Signs Matter

Well-chosen signs help control the flow of traffic in your workplace, business, or office building. Effective interior signs also prevent confusion for visitors on your property. In fact, there are many reasons to ensure that your business utilizes effective signage.

• Boost brand awareness. Well-chosen signs enhance customer comfort and boost brand awareness.
• Valuable communication tool. Effective signage is both an aesthetic element and also a valuable communication tool. Use your interior signage to communicate important messages to people on your property.

Best Practices for Maximizing Interior Sign ROI

Generic signs are easy to ignore. Generic signs are everywhere, so they often go overlooked. To prevent your signs from receding into the background, design custom signs that include logos and colors that reinforce your brand’s identity.

Place Signs in Optimal Locations

Take care to ensure that your signs are placed in the right location. Signs should be placed at eye level in high-traffic areas to ensure visibility. Avoid obstructing signs with furniture or other interior elements. If your sign is directing traffic in a specific direction, check to ensure that it’s clear which direction you’re supposed to take if you follow the sign.

Incorporate Braille for Accessibility

Accessibility makes your business more accessible for people who have vision impairment. Including Braille on signs promotes inclusivity and builds customer trust. Braille signage also complies with ADA regulations, and may be a requirement for your business.

Use Quality Materials

Durable, high-quality materials are long-lasting and continue to look their best even after years of use. Choose signs made from materials like metal, acrylic, and wood. Choose signs that have been painted in high-contrast colors to make them easier to read.

Showcase Your Brand’s Identity

Take steps to incorporate your brand’s colors and colors into your signs. Use QR codes to deliver additional value to people reading your signs. Interactive elements like QR codes make your signs more engaging.

Additional Tips for Effective Signage

Want more tips? Below are a few additional tips to make your signs a good investment for your business.

• Choose materials that are easy to clean, especially for signs in high-traffic areas.
• Use backlighting for increased visibility in poorly lit spaces.
• Regularly update signs to align with interior changes or brand evolution.

Need More Ideas? Talk to the Experts

At ABC Signs in Cincinnati, OH, we’re the experts in signage and know how to make your signs as effective as possible. Call ABC Signs today to learn more about how you can get the most value out of your business signs.